Improving Communication *Listening  

A1

Does he think technology makes good communication easier?

It is not totally necessary since technology only makes communication easier but everything remains the same.

What four key points does Alastair make about communication?

*Communication is effective if you are really getting someone to do something, stop doing something, or do something differently.

*Communication has to do with meaning

*It is as much about listening as it is about telling things.

*People have limited attention

A2

Give reasons why you communicate well.

 To inform your customers in the process of the chain, their purchase or order is located and where they are.

Having a special treatment with each of its clients since they are all different and with different needs to cover and thus creating more value for each of them so that this speaks well of the company and thus the clients themselves recommend which products they could also please them.

A3
What mistakes did the company make and how could they have improved the customer experience?

They used a computerized system that towards clients did not completely solve their doubts, which made communication difficult.

And what the company should do is give greater importance to these types of problems to be able to answer everything clearly to customers without diverting information and thus improve understanding with customers.

Fernanda Ramos